How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a TV show to Hallmark Media
Does not take outside ideas
Hallmark Channel does not accept or consider unsolicited scripts, ideas or proposals. It has bought the RHI Entertainment and Filmation libraries, and adapted Janette Oke’s book When Calls the Heart.
“For legal reasons, we do NOT accept or consider unsolicited scripts, creative ideas, suggestions, or materials.”
“It is the Hallmark Channel’s policy not to accept or consider unsolicited ideas, proposals and/or other creative materials (e.g. scripts, treatments, stories, etc.).”
What it has bought from outside
1992
RHI Entertainment (film library of 1,800+ hours) from RHI Entertainment $378 million
“In April 1992 Hallmark Cards purchased RHI Entertainment for $378 million plus $50 million in debt” en.wikipedia.org
1995
Filmation animation library from Paravision
“In January 1995, Hallmark Entertainment acquired the library of animation studio Filmation from Paravision” en.wikipedia.org
When Calls the Heart from Janette Oke's book; created by Michael Landon Jr. and Brian Bird
“When Calls the Heart is a Western romantic drama television series inspired by Janette Oke 's book of the same name from her Canadian West series and created by Michael Landon Jr. and Brian Bird.” en.wikipedia.org