The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a TV show to Hallmark Media

Does not take outside ideas

Hallmark Channel does not accept or consider unsolicited scripts, ideas or proposals. It has bought the RHI Entertainment and Filmation libraries, and adapted Janette Oke’s book When Calls the Heart.

Read off Hallmark Media's own pages on

Hallmark Media
Cbl62 (talk), CC BY-SA 3.0

In its own words

“For legal reasons, we do NOT accept or consider unsolicited scripts, creative ideas, suggestions, or materials.”

“It is the Hallmark Channel’s policy not to accept or consider unsolicited ideas, proposals and/or other creative materials (e.g. scripts, treatments, stories, etc.).”

What it has bought from outside

  1. 1992

    RHI Entertainment (film library of 1,800+ hours) from RHI Entertainment $378 million

    “In April 1992 Hallmark Cards purchased RHI Entertainment for $378 million plus $50 million in debt” en.wikipedia.org

  2. 1995

    Filmation animation library from Paravision

    “In January 1995, Hallmark Entertainment acquired the library of animation studio Filmation from Paravision” en.wikipedia.org

  3. When Calls the Heart from Janette Oke's book; created by Michael Landon Jr. and Brian Bird

    “When Calls the Heart is a Western romantic drama television series inspired by Janette Oke 's book of the same name from her Canadian West series and created by Michael Landon Jr. and Brian Bird.” en.wikipedia.org

Other companies that take a TV show

All of them, open doors first