How to sell a toy idea

A door anyone can use

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  HasbroHas a submission portalHasbro’s terms refuse unsolicited ideas and let it use anything sent anyway without pay.

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  MattelHas a submission portalMattel considers no unsolicited ideas.

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  Radio FlyerHas a submission portalRadio Flyer takes product ideas only from inventors with a published utility patent application or an issued utility patent.

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  The LEGO GroupHas a submission portalLEGO takes product suggestions only through LEGO Ideas at ideas.lego.com, built from LEGO bricks.
• Just PlayHas a submission portalInventors reach Just Play through the contact form at justplayproducts.com/contact, by choosing Inventor Inquiry.
• Melissa & DougHas a submission portalMelissa & Doug takes product ideas at melissaanddoug.com/pages/product-ideas.
• Spin MasterHas a submission portalSpin Master takes concepts from inventors through its portal at inventorportal.spinmasterstudios.com, and treats anything sent another way…

No, or not stated

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  BandaiDoes not take outside ideasBandai accepts no ideas from outside the company.

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  CrayolaDoes not take outside ideasCrayola does not accept ideas or materials it did not ask for, to avoid disputes over products it develops on its own.

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  VTechDoes not take outside ideasVTech will not accept or consider inventions, ideas or concepts it did not ask for.

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  FunkoNo stated policyFunko does not say whether it reads outside ideas.

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  Little TikesNo stated policyLittle Tikes does not say whether it reads outside ideas.

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  MGA EntertainmentNo stated policyMGA’s website terms let anyone send it ideas.

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  PlaymobilNo stated policyPlaymobil does not say whether it reads outside ideas.

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  WowWeeNo stated policyWowWee publishes no policy on outside ideas.
• Jakks PacificDoes not take outside ideasJakks will not accept or review toy designs or ideas it did not ask for.
• Moose ToysDoes not take outside ideasMoose does not accept or consider product ideas or inventions it did not ask for.
• SchleichDoes not take outside ideasSchleich asks visitors not to send product or marketing ideas, and treats any that arrive as licensed to Schleich.
• Basic Fun!No stated policyBasic Fun!
• Playmates ToysNo stated policyPlaymates Toys publishes no policy on outside ideas.
• Ty Inc.No stated policyTy does not say whether it reads outside ideas.
• ZURUNo stated policyZURU does not say whether it reads outside ideas.

What these companies have bought from outside

1. 2025

   Basic Fun! · Arcade1Up (select assets) from Arcade1Up

   “Basic Fun! acquires select assets of the Arcade1Up brand and brings home arcade into the family.” basicfun.com

2. 2025

   Playmates Toys · Power Rangers (global, with Hasbro) from Hasbro

   “"Hasbro and Playmates Toys Enter Strategic Relationship to Produce and Distribute Power Rangers Product Globally Starting In 2025".” en.wikipedia.org

3. 2024

   Spin Master · Melissa & Doug from Melissa & Doug (owned by AEA Investors) $950 million

   “Spin Master, a global children’s entertainment company, has completed its previously announced acquisition of U.S.-based Melissa & Doug, an early childhood play brand, for $950 million.” licenseglobal.com

4. 2023

   Just Play · Sesame Street master toy licence from Sesame Workshop

   “Sesame Workshop, the nonprofit educational organization behind “Sesame Street,” has named Just Play, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa.” licenseglobal.com

5. 2022

   Hasbro · D&D Beyond from Fandom $146.3 million

   “On April 13, 2022, Hasbro announced its acquisition of D&D Beyond for $146.3 million, with plans to officially support previous purchases made on the service and have it be absorbed into Hasbro's Wizards of the Coast.” en.wikipedia.org

6. 2022

   Funko · Mondo from Mondo

   “In June 2022, Funko acquired Austin, Texas-based Mondo, a high-end pop culture company. [ 22 ] [ 23 ]” en.wikipedia.org

7. 2022

   MGA Entertainment · Pixel Zoo (renamed MGA Studios) from Pixel Zoo

   “On November 14, 2022, MGA Entertainment acquired Australian animation studio Pixel Zoo and renamed it MGA Studios. [ 42 ] [ 43 ]” en.wikipedia.org

8. 2021

   Spin Master · Rubik's Cube (Rubik's Brand Ltd.) from Rubik's Brand Ltd. US$50-million

   “Canadian toymaker Spin Master Corp. has solved the Rubik’s Cube, completing a US$50-million acquisition of the legendary multi-coloured cube.” globalnews.ca

9. 2020

   Basic Fun! · Care Bears and Tonka master toy licences from licensors of Care Bears and Tonka

   “Basic Fun! acquires the master toy licenses for two iconic legacy brands, Care Bears and Tonka.” basicfun.com

10. 2019

    Hasbro · Entertainment One (eOne), owner of Peppa Pig from Entertainment One US$4 billion

    “On December 30, 2019, eOne was acquired by American toy and entertainment company Hasbro for US$4 billion.” en.wikipedia.org

11. 2019

    The LEGO Group · BrickLink (fan marketplace and designer program) from BrickLink Ltd.

    “On 26 November 2019, The Lego Group acquired BrickLink Ltd. for an undisclosed amount. [ 5 ] [ 6 ] [ 7 ]” en.wikipedia.org

12. 2018

    Moose Toys · Worlds Apart from Worlds Apart

    “In 2018, Moose Toys acquired Worlds Apart as part of a European expansion,…” en.wikipedia.org

13. 2018

    Moose Toys · Fortnite collectible toys from Epic Games (Fortnite)

    “Moose Toys has entered into a licensed partnership with Fortnite in 2018 to create themed collectable toys and merchandise.…” en.wikipedia.org

14. 2018

    Basic Fun! · K'NEX, Geoworld and Playhut from K'NEX and others

    “Basic Fun! acquires K’NEX, one of the largest construction toy companies, plus Geoworld and Playhut, and launches its own hit brand, Cutetitos.” basicfun.com

15. 2017

    Basic Fun! · Uncle Milton Industries from Uncle Milton Industries

    “The company acquires Uncle Milton Industries, a global leader in STEM toys.” basicfun.com

16. 2017

    Funko · Loungefly from Loungefly

    “In June 2017, Funko acquired the fashion accessories line Loungefly. [ 18 ] [ 19 ]” en.wikipedia.org

17. 2017

    Funko · Underground Toys from Underground Toys

    “…Funko acquired British toymaker Underground Toys, also its European distributor, in early 2017.…” en.wikipedia.org

18. 2016

    Radio Flyer · Tesla Model S for Kids from Tesla

    “The automaker is teaming up with Radio Flyer, the company that makes the iconic red toy wagons, to produce a Tesla Model S for the three- to eight-year-old set.” cbsnews.com

19. 2016

    Spin Master · Etch A Sketch and Doodle Sketch from Ohio Art Company

    “Spin Master announces its acquisition of the iconic Etch A Sketch and Doodle Sketch brands from Ohio Art Company.” spinmaster.com

20. 2016

    Schleich · Peanuts and Justice League figures from Peanuts and DC licensors

    “In 2016, to tap the American market, the toy maker acquired licenses to produce Peanuts as well as Justice League heroes such as Superman and Batman. [ 12 ] [ 7 ] Since mid-2019, the company belongs to Swiss based Partners Group. [ 9 ] [ 13 ]” en.wikipedia.org

21. 2016

    VTech · LeapFrog Enterprises from LeapFrog Enterprises $72 million

    “On April 4, 2016, VTech completed its $72 million acquisition of LeapFrog. [ 32 ] [ 33 ]” en.wikipedia.org

22. 2015

    Spin Master · Cardinal Games (Cardinal Industries Inc.) from Cardinal Industries

    “Spin Master announces that it has completed the acquisition of Cardinal Industries Inc., one of the oldest privately-held games and puzzles companies in the United States.” spinmaster.com

23. 2014

    Mattel · Mega Brands (Mega Bloks) from Mega Brands Inc. approximately US$450 million

    “On February 28, 2014, it was announced that Mattel, Inc. would acquire Mega Brands Inc. for approximately US$450 million.…” en.wikipedia.org

24. 2014

    ZURU · Bunch O Balloons from inventor Josh Malone (Kickstarter)

    “HONG KONG, Sept. 2, 2014 /PRNewswire/ - New Zealand bred and Hong Kong based toy company ZURU signs a global exclusive deal with Kickstarter sensation, Bunch O Balloons — the fastest and easiest way to make water balloons.” prnewswire.com