How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell a toy idea to Schleich
Does not take outside ideas
Schleich asks visitors not to send product or marketing ideas, and treats any that arrive as licensed to Schleich. It licenses Peanuts and Justice League for its figures.
Read off Schleich's own pages on
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0
In its own words
“Therefore, you should not send unsolicited marketing and product ideas to Schleich.”
What you agree to by sending something
“Any unsolicited ideas you submit to Schleich will be deemed to be licensed to Schleich, as defined above.”
What it has bought from outside
2016
Peanuts and Justice League figures from Peanuts and DC licensors
“In 2016, to tap the American market, the toy maker acquired licenses to produce Peanuts as well as Justice League heroes such as Superman and Batman. [ 12 ] [ 7 ] Since mid-2019, the company belongs to Swiss based Partners Group. [ 9 ] [ 13 ]” en.wikipedia.org
