The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell a toy idea to Melissa & Doug

Has a submission portal

Melissa & Doug takes product ideas at melissaanddoug.com/pages/product-ideas. Sending one means agreeing to its submission terms: it need not pay for the idea or keep it confidential, and may have seen something similar.

The door: www.melissaanddoug.com

Read off Melissa & Doug's own pages on

Spielwarenmesse, the Nuremberg toy fair
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0

In its own words

“By submitting your product idea, you understand and agree to both of these policies.”

What you agree to by sending something

“Melissa & Doug is not obligated to pay you for your Submission or keep your Submission confidential, except as specifically provided in these Terms & Conditions.”

“Therefore, we may have already seen your idea, or something similar.”

What it says it looks for

“Please include a simple video showing how your product or idea works and any images you have.”

“Think you have the next great hands-on play idea for kids?”

“If your idea is covered by any patent, trademark, copyright, or other intellectual property right, you must identify those rights specifically and disclose them to us.”

Other companies that take a toy idea

All of them, open doors first