How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell a toy idea to Radio Flyer
Has a submission portal
Radio Flyer takes product ideas only from inventors with a published utility patent application or an issued utility patent. They submit through its inventor submission page, with no promise of confidentiality or pay.
“In order to submit a product idea to Radio Flyer, you must have a published utility patent application or issued utility patent.”
What you agree to by sending something
“DISCLOSURE OF YOUR SUBMISSION DOES NOT ESTABLISH A CONFIDENTIAL RELATIONSHIP, OR ANY OTHER RELATIONSHIP, BETWEEN YOU AND RADIO FLYER.”
“By reviewing your invention, Radio Flyer is not entering into an agreement to compensate you.”
What it says it looks for
“Unfortunately, we cannot consider submissions of non-patented ideas, designs (including design patents), artwork, advertising or marketing suggestions, copyright registrations, slogans, logos, brands, trademarks or similar information.”
“We are always interested to see new product concepts.”
What it has bought from outside
2016
Tesla Model S for Kids from Tesla
“The automaker is teaming up with Radio Flyer, the company that makes the iconic red toy wagons, to produce a Tesla Model S for the three- to eight-year-old set.” cbsnews.com
