How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell a toy idea to Crayola
Does not take outside ideas
Crayola does not accept ideas or materials it did not ask for, to avoid disputes over products it develops on its own. Anything sent anyway is licensed to Crayola under its terms. It bought Silly Putty.
“Accordingly, Crayola does not accept unsolicited materials or ideas, and takes no responsibility for any materials or ideas so transmitted and you agree that any such ideas transmitted to Crayola are included in the above license you grant to Crayola for any User Content.”
What you agree to by sending something
“This is to avoid any misunderstandings if your ideas are similar to those we have developed or are developing independently.”
What it has bought from outside
1977
Silly Putty from rights holder of Silly Putty
“In 1977, Binney & Smith acquired the rights to Silly Putty, a stretchy, bouncy silicon rubber compound. [ 30 ] Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons.” en.wikipedia.org
1926
Munsell Color Company crayon line from Munsell Color Company
“Binney & Smith purchased the Munsell Color Company crayon product line in 1926, and inherited 22 new colors, 11 in the maximum and 11 in the middle hue ranges.…” en.wikipedia.org
