How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell a toy idea to Playmates Toys
No stated policy
Playmates Toys publishes no policy on outside ideas. It holds the toy licenses for Teenage Mutant Ninja Turtles and, from Hasbro, Power Rangers.
Read off Playmates Toys's own pages on
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0
What it says it looks for
“We are very selective in investing in new projects because our aim is quality, not quantity.”
What it has bought from outside
1989
Teenage Mutant Ninja Turtles action figures from TMNT rights holders
“The company's first big success was in 1986, marketing a tape-playing, electronic robot doll named Cricket. [ 2 ] In 1989, the company marketed Teenage Mutant Ninja Turtles action figures which sold extremely well. [ 2 ] The company has also U.S. offices in El Segundo, California. [ 3 ]” en.wikipedia.org
2025
Power Rangers (global, with Hasbro) from Hasbro
“"Hasbro and Playmates Toys Enter Strategic Relationship to Produce and Distribute Power Rangers Product Globally Starting In 2025".” en.wikipedia.org
