The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell a toy idea to ZURU

No stated policy

ZURU does not say whether it reads outside ideas. Its terms say only that it is free to use any idea sent to its website. It licensed Bunch O Balloons from its inventor, Josh Malone.

Read off ZURU's own pages on

Spielwarenmesse, the Nuremberg toy fair
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0

What you agree to by sending something

“Furthermore, we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to the Website, including but not limited to developing, manufacturing, and marketing products using such information.”

What it has bought from outside

  1. 2014

    Bunch O Balloons from inventor Josh Malone (Kickstarter)

    “HONG KONG, Sept. 2, 2014 /PRNewswire/ - New Zealand bred and Hong Kong based toy company ZURU signs a global exclusive deal with Kickstarter sensation, Bunch O Balloons — the fastest and easiest way to make water balloons.” prnewswire.com

  2. 2014

    Bunch O Balloons commercial rights from Josh Malone undisclosed sum

    “Malone liked what he saw and agreed to sell the commercial rights for an undisclosed sum.” idealog.co.nz

Other companies that take a toy idea

All of them, open doors first