How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell a toy idea to MGA Entertainment
No stated policy
MGA’s website terms let anyone send it ideas. MGA will not reply, return them or keep them confidential, and owes nothing for them. Bratz came to MGA from designer Carter Bryant, and it bought Little Tikes.
“MGA offers users the opportunity to interact with this Service, and in doing so, you are permitted to send MGA your comments and unsolicited creative or original concepts, ideas, materials or products, whether confidential or proprietary information, or the like (“Submission(s)”).”
What you agree to by sending something
“MGA will not respond to you regarding your Submissions, and your Submissions will not be returned to you and will not be treated as confidential information.”
“MGA is under no obligation to use or compensate you for your Submissions.”
What it has bought from outside
2001
Bratz from doll designer Carter Bryant
“Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which first introduced in Spring 2001.” en.wikipedia.org
2006
Little Tikes from Newell Rubbermaid
“…As of 2006, the 500 employees at Little Tikes were generating approximately $250 million in revenue of Rubbermaid's $6.3 billion in annual sales, and the acquisition was projected to add $15 to $25 million to MGA Entertainment's bottom line.” en.wikipedia.org
2022
Pixel Zoo (renamed MGA Studios) from Pixel Zoo
“On November 14, 2022, MGA Entertainment acquired Australian animation studio Pixel Zoo and renamed it MGA Studios. [ 42 ] [ 43 ]” en.wikipedia.org
