How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a board game to University Games
Holds open calls
University Games takes original designs from students in a college or university design program, one each, and they must own the rights. It bought The Lagoon Group and the Forbidden Games catalog.
Read off University Games's own pages on
Where pitches like these are made: SPIEL, the Essen game fair · Ticketautomat, CC BY-SA 4.0
In its own words
“Submit one original design you own the rights to for consideration.”
“For consideration, designers and aspiring inventors must be enrolled in a design program at a university or college, with design as their primary field of study.”
What it says it looks for
“We are looking for the next big children’s game in the skill and action category, games that have mechanical or electronic components, for consideration in our 2022 product line.”
“Our judges will be looking for submissions that are creative, original, unique, technically feasible to produce, and consistent with the University Games tenants of what makes a great game.”
What it has bought from outside
2020
The Lagoon Group from Asmodee
“University Games has purchased The Lagoon Group, a UK leader in gifts, games, puzzles and books, from Asmodee.” universitygames.com
2022
Forbidden Games catalog (Raccoon Tycoon, Mosaic) from Forbidden Games
“University Games inked a deal with Forbidden Games to acquire its entire catalog of intellectual property.” toybook.com
