The Pitch

Where to send an idea, company by company

How to sell a toy idea to Fat Brain Toys

Has a submission portal

Fat Brain Toys licenses many of its toys and games from inventors around the world. Its Submit Products page asks for a working prototype and a sell sheet or short video. It licensed Door Pong and Tobbly Wobbly.

The door: www.fatbraintoys.com

Read off Fat Brain Toys's own pages on

Spielwarenmesse, the Nuremberg toy fair
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0

What it says

“Many are internally created but others are licensed from talented toy and game inventors throughout the world.”

“Most of our licensed concepts come from this community.”

“Before submitting any product here we recommend getting involved with one or both of the best toy-inventor focused organizations that are out there: People of Play (Chicago) and MOJO Nation (London).”

What it says it looks for

“You have a fresh, innovative toy, game or puzzle concept and a working prototype.”

“You have a non-confidential, publicly shareable single-page PDF sell-sheet or (ideally) a sub 1-minute sizzle video.”

“You are looking for outside help to design, develop and distribute your concept in exchange for an inventor royalty.”

What it has bought from outside

  1. 2016

    Pop’emz, Tobbly Wobbly and Stick Six from Scott Baumann, Procreate Brands

    “This year, Fat Brain is showcasing three concepts the company has licensed from him at Toy Fair: Pop’emz, Tobbly Wobbly and the game Stick Six.” entrepreneur.com

  2. 2018

    Door Pong from Alexander Xiong, Kidventor contest winner

    “Fat Brain Toys, one of the nation’s leading independent toy companies, held a press event at the ABC & Toy Zone toy store in Chanhassen, MN to announce the official release of their latest active game Door Pong, which was invented by 11-year-old Alexander Xiong.” prnewswire.com

Other companies that take a toy idea

All of them, open doors first