The Pitch

Where to send an idea, company by company

How to sell a toy idea to TOMY

Has a submission portal

TOMY welcomes original inventor concepts in every product category it sells. Inventors submit through the TOMY Idea Hub at inventors.tomy.com. It bought RC2, owner of Lamaze and The First Years, and Fat Brain Toys.

The door: inventors.tomy.com

Read off TOMY's own pages on

TOMY
Kentin, CC BY-SA 4.0

What it says

“We welcome new, original, and unique inventor concepts across all product categories in our portfolio.”

“For more information on how to submit a concept for our review, please log onto our TOMY Idea Hub at inventors.tomy.com to learn more about our submission requirements and submission process.”

What you agree to by sending something

“No compensation shall be paid or owed to you with respect to TOMY’s or its sub-licensees’ use of your Submissions as licensed herein.”

What it has bought from outside

  1. 2011

    RC2 Corporation, with Learning Curve, The First Years and Lamaze from RC2 Corporation

    “In 2006, Tomy UK launched a website on which consumers can buy online from Tomy's catalogue. [ 6 ] In early 2011, Takara-Tomy acquired RC2 Corporation and the RC2 sub-brand Learning Curve, which included The First Years, Lamaze, and Compass. [ citation needed ]” en.wikipedia.org

  2. 2020

    Fat Brain Toys from Fat Brain Holdings

    “Toy design, marketing and distribution company Tomy International has acquired Fat Brain, a Nebraska-based toyco known for games and personalized puzzles (pictured).” kidscreen.com

Other companies that take a toy idea

All of them, open doors first