The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a TV show to Lifetime

Does not take outside ideas

A+E Global Media, which owns Lifetime, does not accept or consider unsolicited ideas, and takes a license to any idea sent anyway. Lifetime took Project Runway from Bravo and bought the Danish format Married at First Sight.

Read off Lifetime's own pages on

A television studio
Where pitches like these are made: A television studio · AnonymousUnknown author Archives of the Finnish Broadcasting, Public domain

In its own words

“A+E Global Media does not accept or consider unsolicited ideas, including ideas for new programming, promotions, products, services, technologies or processes (collectively, “User Ideas”).”

What you agree to by sending something

“You must not communicate any User Ideas to A+E Global Media (such as, without limitation, through email or transmissions to or through the Sites) that you consider to be confidential or proprietary, and any User Ideas shall be deemed non-confidential.”

“you hereby grant A+E Global Media a perpetual, worldwide, non-exclusive, royalty-free, irrevocable, sublicenseable and transferable license to use, reproduce, exhibit, distribute, prepare derivative works of and display the User Ideas”

What it has bought from outside

  1. 2006

    Project Runway (moved from Bravo) from The Weinstein Company

    “On July 4, 2006, the show's producers, The Weinstein Company, announced a five-year deal that would relocate the show to Lifetime, beginning with season 6.” en.wikipedia.org

  2. 2017

    Married at First Sight (US version of Denmark's Gift ved første blik) from Danish format from DR3

    “The series is based on a Danish series titled Gift ved første blik [ 1 ] that first aired on September 4, 2013, on DR3.” en.wikipedia.org

Other companies that take a TV show

All of them, open doors first