How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a TV show to Lifetime
Does not take outside ideas
A+E Global Media, which owns Lifetime, does not accept or consider unsolicited ideas, and takes a license to any idea sent anyway. Lifetime took Project Runway from Bravo and bought the Danish format Married at First Sight.
“A+E Global Media does not accept or consider unsolicited ideas, including ideas for new programming, promotions, products, services, technologies or processes (collectively, “User Ideas”).”
What you agree to by sending something
“You must not communicate any User Ideas to A+E Global Media (such as, without limitation, through email or transmissions to or through the Sites) that you consider to be confidential or proprietary, and any User Ideas shall be deemed non-confidential.”
“you hereby grant A+E Global Media a perpetual, worldwide, non-exclusive, royalty-free, irrevocable, sublicenseable and transferable license to use, reproduce, exhibit, distribute, prepare derivative works of and display the User Ideas”
What it has bought from outside
2006
Project Runway (moved from Bravo) from The Weinstein Company
“On July 4, 2006, the show's producers, The Weinstein Company, announced a five-year deal that would relocate the show to Lifetime, beginning with season 6.” en.wikipedia.org
2017
Married at First Sight (US version of Denmark's Gift ved første blik) from Danish format from DR3
“The series is based on a Danish series titled Gift ved første blik [ 1 ] that first aired on September 4, 2013, on DR3.” en.wikipedia.org