The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a TV show to Nickelodeon

No stated policy

Nickelodeon publishes no policy on outside ideas. It bought the Teenage Mutant Ninja Turtles franchise and Stephen Hillenburg’s pitch for SpongeBob SquarePants, and licensed Paw Patrol from Spin Master.

Read off Nickelodeon's own pages on

Nickelodeon
Cbl62 (talk), Public domain

What it has bought from outside

  1. 2009

    Teenage Mutant Ninja Turtles franchise from Peter Laird (Mirage Studios)

    “On October 21, 2009, it was announced that Laird had sold the franchise to Viacom.” en.wikipedia.org

  2. 1997

    SpongeBob SquarePants (pitch) from Stephen Hillenburg

    “After working on Nickelodeon's Rocko's Modern Life, he developed SpongeBob into a television series and pitched it to Nickelodeon in 1997.” en.wikipedia.org

  3. 2013

    Paw Patrol (worldwide broadcast and distribution rights outside Canada) from Spin Master Entertainment

    “The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up the worldwide broadcast and distribution rights (outside of Canada) to Paw Patrol at the 2013 Licensing Expo in Las Vegas, Nevada with Nick also being onboard as a commissioner.” en.wikipedia.org

Other companies that take a TV show

All of them, open doors first