How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a TV show to Nickelodeon
No stated policy
Nickelodeon publishes no policy on outside ideas. It bought the Teenage Mutant Ninja Turtles franchise and Stephen Hillenburg’s pitch for SpongeBob SquarePants, and licensed Paw Patrol from Spin Master.
Teenage Mutant Ninja Turtles franchise from Peter Laird (Mirage Studios)
“On October 21, 2009, it was announced that Laird had sold the franchise to Viacom.” en.wikipedia.org
1997
SpongeBob SquarePants (pitch) from Stephen Hillenburg
“After working on Nickelodeon's Rocko's Modern Life, he developed SpongeBob into a television series and pitched it to Nickelodeon in 1997.” en.wikipedia.org
2013
Paw Patrol (worldwide broadcast and distribution rights outside Canada) from Spin Master Entertainment
“The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up the worldwide broadcast and distribution rights (outside of Canada) to Paw Patrol at the 2013 Licensing Expo in Las Vegas, Nevada with Nick also being onboard as a commissioner.” en.wikipedia.org