The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a board game to ThinkFun

No stated policy

ThinkFun publishes no policy on outside ideas. It licenses puzzles from outside inventors: Rush Hour from Nob Yoshigahara, and Spin-out and Hexadecimal Puzzle from William Keister.

Read off ThinkFun's own pages on

SPIEL, the Essen game fair
Where pitches like these are made: SPIEL, the Essen game fair · Ticketautomat, CC BY-SA 4.0

What it has bought from outside

  1. 1985

    Spin-out, The Cat, The Horse and Hexadecimal Puzzle from inventor William Keister

    “The two started the company from the basement of their home in Virginia, with a product base that initially consisted of four games invented by a family friend William Keister (Spin-out, The Cat, The Horse, and Hexadecimal Puzzle).” en.wikipedia.org

  2. Rush Hour from puzzle inventor Nob Yoshigahara

    “Rush Hour, invented by Nob Yoshigahara, is a traffic jam –themed board game with 40 puzzles varying in difficulty.” en.wikipedia.org

  3. Network of outside puzzle inventors (Yoshigahara, Scott Kim) from independent inventors

    “ThinkFun has relied on a network of the world's premier inventors, including Yoshigahara and Scott Kim, among others, to continue to develop their product line.” en.wikipedia.org

Other companies that take a board game

All of them, open doors first