The Pitch

Where to send an idea, company by company

How to sell a toy idea to Jazwares

No stated policy

Jazwares’ company terms say it accepts toy ideas from senders who first read its NDA, while its shop terms say it considers no unsolicited ideas. It bought Kellytoy, maker of Squishmallows, and Wicked Cool Toys.

Read off Jazwares's own pages on

Spielwarenmesse, the Nuremberg toy fair
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0

What it says

“JAZWARES does accept ideas for its toys, websites and other products.”

“Therefore, please do not make any such unsolicited submissions or ideas to JAZWARES without fully reading the non-disclosure and confidentiality (“NDA”) agreement which will be found under the “SUBMIT IDEAS” section.”

“We do not accept or consider unsolicited creative ideas, suggestions or materials.”

What it has bought from outside

  1. 2020

    Kellytoy, maker of Squishmallows from Kellytoy

    “…In April 2020, Jazwares acquired toymaker Kellytoy, which had created the Squishmallows brand in 2017.…” en.wikipedia.org

  2. 2019

    Wicked Cool Toys from Wicked Cool Toys

    “In October 2019, Jazwares acquired Wicked Cool Toys, which focused on licensed toys from brands such as Pokémon, Cabbage Patch Kids, and Tyler Blevins' Ninja.” en.wikipedia.org

  3. 2018

    Fortnite toy license from Epic Games

    “In July 2018, Jazwares partnered with video game developer Epic Games to create licensed toys based on its online game Fortnite. [ 14 ] That partnership was renewed in 2022, with Jazwares as the exclusive producer of 2" and 4" action figures for the game.” en.wikipedia.org

Other companies that take a toy idea

All of them, open doors first