WildBrain says it does not seek outside ideas for shows, scripts, books or apps, and anything sent is content it may use freely. It buys whole brands: Peanuts, Strawberry Shortcake, Teletubbies and the Cookie Jar library.
“In your communications with Company, please keep in mind that we do not seek any unsolicited ideas or materials for products or services, or even suggested improvements to products or services, including, without limitation, ideas, concepts, inventions, or designs for music, websites, apps, books, scripts, screenplays, motion pictures, television shows, theatrical productions, software or otherwise (collectively, “…”
What you agree to by sending something
“Any Unsolicited Ideas and Materials you post on or send to us via the Service are deemed User-Generated Content and licensed to us as set forth below.”
“Company’s receipt of your Unsolicited Ideas and Materials is not an admission by Company of their novelty, priority, or originality, and it does not impair Company’s right to contest existing or future intellectual property rights relating to your Unsolicited Ideas and Materials.”
What it has bought from outside
2012
Cookie Jar Group and its children's library from Cookie Jar Group's owners CA $111 million
“On August 20, 2012, it was announced that DHX Media would acquire Cookie Jar Group for CA $111 million, a deal which would make DHX the world's largest independent owner of children's television programming. [ 16 ] [ 17 ] The acquisition was completed on October 22, 2012. [ 6 ]” en.wikipedia.org
2013
Ragdoll Worldwide, licensor of Teletubbies and In the Night Garden outside the UK from Ragdoll Productions and BBC Worldwide US$27.7 million
“On September 16, 2013, DHX acquired Ragdoll Worldwide—a joint venture between British production company Ragdoll Productions, and BBC Worldwide that managed and licensed Ragdoll Productions properties (such as Teletubbies and In the Night Garden) outside the United Kingdom—for US$27.7 million.” en.wikipedia.org
2017
Iconix's entertainment division: 80% of Peanuts and all of Strawberry Shortcake from Iconix Brand Group US$ 345 million
“The purchase gave DHX full ownership to the Strawberry Shortcake franchise and, more prominently, an 80% majority stake in Peanuts Worldwide.” en.wikipedia.org