The Pitch

Where to send an idea, company by company

How to sell a toy idea to Zing

Has a submission portal

Zing welcomes inventor proposals for concepts that fit its brands, through the form at zing.toys/inventor-relations. Leave out the details: nothing is confidential until Zing signs an agreement. It bought the Marshmallow Fun line.

The door: www.zing.toys

Read off Zing's own pages on

Spielwarenmesse, the Nuremberg toy fair
Where pitches like these are made: Spielwarenmesse, the Nuremberg toy fair · Spielwarenmesse eG, CC BY-SA 3.0

What it says

“Zing welcomes inventor proposals for new and innovative concepts that fit our brand!”

“When submitting ideas for products, please do not include details about your idea.”

What you agree to by sending something

“Any information received will not be considered confidential unless a written agreement (provided by Zing) is signed regarding how ideas are to be treated.”

What it has bought from outside

  1. 2019

    Marshmallow Fun line of toys from Marshmallow Fun Company

    “Hong Kong-based toyco Zing has acquired the Marshmallow Fun line of toys from Dallas’ Marshmallow Fun Company.” kidscreen.com

Other companies that take a toy idea

All of them, open doors first