The Pitch

Where to send an idea, company by company

How to sell an idea to Church & Dwight

Has a submission portal

Church & Dwight takes innovations through its Submit Your Innovation portal at churchdwightinnovation.com, with no confidential material at first and no patent required. It bought OxiClean, TheraBreath, Hero Cosmetics and Flawless.

The door: churchdwightinnovation.com

Read off Church & Dwight's own pages on

CES, Las Vegas
Where pitches like these are made: CES, Las Vegas · Wiidii, CC BY-SA 4.0

What it says

“Church & Dwight is interested in your innovation whether it is in response to solving an existing challenge or an innovation for a new product or technology.”

“Please do not submit any unsolicited ideas, original creative artwork, suggestions or other works in any form ("Ideas") to Church & Dwight.”

What you agree to by sending something

“To avoid misunderstandings and to follow legal procedures for handling confidential information, we do not accept confidential information during the initial phase of the process.”

What it says it looks for

“However, we do not require you to patent your innovation before submitting it.”

“We are seeking product or packaging innovations that can be applied to our brands in the areas of laundry detergents, laundry additives and laundry pre-treatments.”

What it has bought from outside

  1. 2006

    Orange Glo International (OxiClean, Kaboom, Orange Glo) from Orange Glo International $325 million

    “On August 7, 2006, Church & Dwight acquired substantially all the assets of Orange Glo International for approximately $325 million, adding the OxiClean, Kaboom and Orange Glo brands.” en.wikipedia.org

  2. 2019

    Flawless and Finishing Touch hair-removal brands from Ideavillage Products Corp. $475 million

    “Ewing-based Church & Dwight Co., Inc. has signed a definitive agreement with Ideavillage Products Corporation to acquire the FLAWLESS™ and FINISHING TOUCH™ brands of hair removal products, the market leader in women’s electric hair removal products, for approximately $475 million in cash” njbmagazine.com

  3. 2021

    TheraBreath from TheraBreath owners $580 million

    “The company completed its $580 million acquisition of the TheraBreath oral-care brand in December 2021.” en.wikipedia.org

  4. 2022

    Hero Cosmetics (Mighty Patch) from Hero Cosmetics owners $630 million

    “On October 13, 2022, Church & Dwight acquired Hero Cosmetics, the developer of the Hero brand and its Mighty Patch acne-treatment products, in a transaction valued at approximately $630 million.” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first