The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell a product on QVC

Open application

QVC looks for new products its customers will love, and brings vendors and entrepreneurs onto its broadcast and digital channels through its vendor program at corporate.qvc.com. It has bought Zulily and HSN.

The door: corporate.qvc.com

Read off QVC's own pages on

QVC
掬茶, CC BY-SA 3.0

In its own words

“We're always on the lookout for new finds that our customers will love.”

“Through our many broadcast and digital channels, we offer vendors and entrepreneurs the tools to begin and build relationships with our global shopping community.”

What it says it looks for

“We seek brands with great stories to tell and great storytellers, who can bring products to life in live presentations.”

“We are particularly interested in products that are debuting on QVC or are exclusive to us.”

“Does your product solve a problem, fill a void, or make day-to-day life a bit easier?”

What it has bought from outside

  1. 2015

    Zulily from Zulily $2.4 billion

    “In August 2015, QVC acquired the online retailer Zulily for $2.4 billion.” en.wikipedia.org

  2. 2017

    HSN (remaining 62%) from HSN shareholders $2.1 billion

    “On July 6, 2017, QVC's parent company, Liberty Interactive, announced its intention to purchase the remaining 62% of stock it did not already own of HSN, the rival home shopping channel.” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first