How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Procter & Gamble
Has a submission portal
P&G looks for products and technology from outside innovators and patent holders through Connect + Develop. Submissions go in through its partner portals, Halo and Innoget. It has bought Native and Gillette.
“The way to bring your innovation to P&G's attention is to submit it via our partner innovation portals, Halo and/or Innoget.”
“Connect + Develop helps P&G engage with innovators and patent-holders to meet needs across the P&G business: for products, technology, in-store, ecommerce and the supply chain.”
What it says it looks for
“Do you have a new technology or innovation? Let’s partner to bring your innovation to life!”
What it has bought from outside
2017
Native (natural deodorant) from Native $100 million cash
“Native Deodorant, a San Francisco-based natural deodorant brand, just sold to Procter & Gamble for $100 million cash.” techcrunch.com
2005
Gillette from The Gillette Company shareholders more than $50 billion
“In 2005, Procter & Gamble announced plans to acquire Gillette for more than $50 billion, which would position P&G as the world's largest consumer products company.” en.wikipedia.org
2018
Merck KGaA consumer health division from Merck Group €3.4 billion ($4.2 billion)
“In December 2018, Procter & Gamble completed the acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019.” en.wikipedia.org
Other companies that take an invention or product idea
