How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to PepsiCo
Has a submission portal
PepsiCo accepts no unsolicited ideas, and anything sent is PepsiCo’s to use. Its portal at pepsico.yet2.com takes answers to its technical challenges, unpaid at first. It has bought Poppi, Siete Foods and SodaStream.
“PepsiCo has a policy of not accepting unsolicited ideas.”
What you agree to by sending something
“You further agree that PepsiCo is free to use any ideas, concepts, know-how that you or individuals acting on your behalf provide to PepsiCo.”
“There will be no reward for your submission on Technical Challenges in the initial stages.”
What it says it looks for
“You only need to send us an outline of your innovation at this stage describing how it works in a general technical sense and what the benefits to the consumer would be.”
What it has bought from outside
2025
Poppi (prebiotic soda) from Allison and Stephen Ellsworth (founders) $1.95 billion
“In March 2025, PepsiCo announced it would acquire Poppi for $1.95 billion.” en.wikipedia.org
2024
Siete Foods from the Garza family (founders)
“On October 1, 2024, PepsiCo announced it had entered an agreement to acquire the company.” en.wikipedia.org
2018
SodaStream from SodaStream International shareholders US$ 3.2 billion
“In August 2018, the company was acquired by PepsiCo for US$ 3.2 billion.” en.wikipedia.org
2020
Rockstar Energy from Rockstar Energy $3.85 billion
“In 2020, PepsiCo acquired Rockstar Energy for $3.85 billion.” en.wikipedia.org
Other companies that take an invention or product idea
