How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Mondelēz International
Has a submission portal
Mondelēz takes new technologies and innovations through its Innovation OI Portal at mdlzcollaboration.com, unpaid at first. New snacks and brands go to its Snackfutures portal. It has bought Clif Bar and Tate’s Bake Shop.
“The process for approaching Mondelēz International and any of its product development groups with new technologies and innovations is through our Innovation OI Portal at https://www.mdlzcollaboration.com.”
“To submit new snacks product or brand submissions please visit our Snackfutures Portal”
What you agree to by sending something
“There will be no reward for your submission on Technical Challenges in the initial stages.”
What it says it looks for
“We are open to receiving ideas about new products, new packaging and other technical innovations.”
“While we are open to many new innovations, ideas for new flavors and new sizes of existing products are not what we are looking for.”
“Fast growing, scale up businesses in our core categories of chocolate, biscuits, and baked snacks.”
What it has bought from outside
2022
Clif Bar & Company from Gary Erickson and Kit Crawford (owners) $2.9 billion
“CHICAGO — Mondelez International Inc. on Monday announced an agreement to acquire Clif Bar & Company, leading U.S. maker of nutritious energy bars with organic ingredients, for $2.9 billion with additional contingent earnout consideration.” foodmanufacturing.com
2018
Tate's Bake Shop from Tate's Bake Shop owners some $500 million
“The company was sold to Oreo and Chips Ahoy maker Mondelez International in 2018 for some $500 million, and continues to operate as an independent business.” en.wikipedia.org
Other companies that take an invention or product idea
