How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to General Mills
Has a submission portal
General Mills seeks outside partners through G-WIN, its Worldwide Innovation Network, and its Work with us page takes food solutions and innovation ideas. It has bought Annie’s Homegrown, Larabar and Epic Provisions.
“We created the General Mills Worldwide Innovation Network (G-WIN) to actively seek partners who can help us serve the world by making food people love.”
“Submit your food solution or innovation idea here.”
What it has bought from outside
2014
Annie's Homegrown from Annie's, Inc. shareholders $820 million
“General Mills acquired Annie's in September that same year for $820 million,” en.wikipedia.org
2008
Larabar from Humm Foods
“In 2008, General Mills acquired the original producer of Lärabar, Humm Foods.” en.wikipedia.org
2016
Epic Provisions from Epic Provisions
“General Mills acquired the meat-based brand Epic Provisions in 2016.” en.wikipedia.org
Other companies that take an invention or product idea
