How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Target
Has a submission portal
Target asks founders to say hello on its Target Takeoff page, and its team reaches out to those who fit its goals. The program supports brands Target has already chosen for its stores or site. It bought Shipt.
“No need to fill out a program-specific application—just say hello and our team will reach out to founders who are a good match for Target’s strategic goals.”
“Our program supports brands already selected by Target for placement in-store or online.”
What it says it looks for
“If you’re ready to scale for mass retail, tell us about your brand.”
What it has bought from outside
2017
Shipt (same-day delivery) from Bill Smith $550 million
“On December 13, 2017, Target announced it would acquire Shipt for $550 million to improve its same-day shipping capabilities.…” en.wikipedia.org
Other companies that take an invention or product idea
