The Pitch

Where to send an idea, company by company

How to sell an idea to Lifetime Brands

Has a submission portal

Lifetime Brands welcomes outside product ideas, patented or not, through the Idea Submission Form of its Open Innovation program and offers a licensing agreement when it wants one. It brought the Misto oil sprayer to market this way.

The door: lifetimebrands.com

Read off Lifetime Brands's own pages on

CES, Las Vegas
Where pitches like these are made: CES, Las Vegas · Wiidii, CC BY-SA 4.0

What it says

“We openly welcome and embrace product ideas and inventions from external sources.”

“If Lifetime Brands is interested in producing your product and wants to enter into a licensing agreement with you, a representative from Lifetime Brands will contact you regarding the next step of the process.”

“MY IDEA IS NOT PATENTED, CAN I STILL SUBMIT IT? Absolutely.”

What it says it looks for

“We are looking for new product ideas and innovative enhancements to existing products that solve a problem or improve the performance of existing products.”

“While not required, any patented ideas, market research, CAD drawings and prototypes will greatly enhance our ability to evaluate your idea and explore the opportunity with you.”

What it has bought from outside

  1. Misto gourmet olive oil sprayer from Tom Risch

    “Tom Risch from Connecticut, inventor of Misto, The Gourmet Olive Oil Sprayer, already had an established product and partnered with Lifetime Brands to take advantage of our advanced design team and established sales network.” lifetimebrands.com

  2. Odor-Absorbing Splatter Screen from Thaddeus Alemau

    “Thaddeus Alemau from New York had the ingenious idea of creating an Odor-Absorbing Splatter Screen by sandwiching a carbon filter between the existing mesh screens.” lifetimebrands.com

Other companies that take an invention or product idea

All of them, open doors first