The Pitch

Where to send an idea, company by company

How to sell an idea to Newell Brands

Does not take outside ideas

Newell Brands does not accept or consider product ideas outside its own submission procedures, and anything sent anyway is non-confidential and unpaid. It bought Rubbermaid, Calphalon, Contigo’s maker Ignite and Elmer’s.

Read off Newell Brands's own pages on

CES, Las Vegas
Where pitches like these are made: CES, Las Vegas · Wiidii, CC BY-SA 4.0

What it says

“Newell Brands is pleased to hear from its customers; however, we do not accept or consider any creative ideas, suggestions or other materials related to products, services or marketing except in compliance with the procedures outlined for idea submissions outlined elsewhere in this website.”

What you agree to by sending something

“If you send us such Communications, you are providing it to us on a NON-CONFIDENTIAL BASIS, and we will have no obligation to keep such information secret, to refrain from using such information, or to compensate you for the receipt or use of such Communications.”

What it has bought from outside

  1. 1999

    Rubbermaid from Rubbermaid shareholders $5.8 billion

    “In 1999, Newell acquired the Rubbermaid and Graco brand names in a megamerger worth $5.8 billion, renaming the combined firm Newell Rubbermaid.” en.wikipedia.org

  2. 1998

    Calphalon from Calphalon Corporation

    “In 1998, the company expanded in cookware with the purchase of Calphalon Corporation,” en.wikipedia.org

  3. 2014

    Ignite Holdings (Contigo, Avex, Autoseal) from Ignite Holdings $308 million

    “On July 21, 2014, Newell Rubbermaid announced a $308 million acquisition of Ignite Holdings, a Chicago-based maker of reusable water bottles and thermal mugs.” en.wikipedia.org

  4. 2015

    Elmer's Products (Elmer's, Krazy Glue, X-Acto) from Elmer's Products $600 million

    “On October 5, 2015, Newell Rubbermaid announced that it would acquire Elmer's Products, the makers of Elmer's glue, Krazy Glue, and X-Acto, among other brands, for $600 million.” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first