The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell an idea to Amazon

No stated policy

Amazon does not say whether it reads outside ideas. Its terms say material you submit grants it a royalty-free, perpetual license. It bought Ring and Zappos.

Read off Amazon's own pages on

Amazon
Lodevermeiren, CC BY-SA 4.0

What you agree to by sending something

“If you do post content or submit material, and unless we indicate otherwise, you grant”

“Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable”

What it has bought from outside

  1. 2018

    Ring (video doorbells) from Jamie Siminoff approximately $839 million

    “On April 12, 2018, Ring was acquired by Amazon for approximately $839 million.…” en.wikipedia.org

  2. 2009

    Zappos from Nick Swinmurn / Tony Hsieh around $1.2 billion

    “In July 2009, Amazon acquired Zappos in an all-stock deal worth around $1.2 billion at the time.…” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first