How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Clorox
Has a submission portal
Clorox’s innovation page asks for product and innovation ideas, which go in at evergreenip.com/clorox. Anything sent to Clorox directly is free for it to use, unpaid and not confidential. It has bought Burt’s Bees and Hidden Valley.
Where pitches like these are made: CES, Las Vegas · Wiidii, CC BY-SA 4.0
In its own words
“Have a product or innovation idea you want to share with us?”
What you agree to by sending something
“PLEASE DO NOT POST OR SEND US ANY USER CONTENT, IDEAS, SUGGESTIONS, OR OTHER USER CONTENT THAT YOU WISH TO KEEP PRIVATE OR PROPRIETARY OR FOR WHICH YOU EXPECT TO RECEIVE COMPENSATION.”
“By sending any ideas, concepts, know-how, proposals, techniques, suggestions or other User Content to us, you agree that: (i) we are free to use such User Content for any purpose, (ii) such User Content will be deemed not to be confidential or proprietary (iii) we may have something similar already under consideration or in development, and (iv) you are not entitled to any compensation or reimbursement of any kind…”
What it has bought from outside
2007
Burt's Bees from Burt's Bees $925 million USD
“In late 2007, Clorox acquired Burt's Bees for a reported sum of $925 million USD.” en.wikipedia.org
1988
Brita water filters (North America) from Brita
“In 1988, Clorox struck a licensing-and-distribution agreement that brought Brita water filters to the U.S.” en.wikipedia.org
Hidden Valley ranch dressing from Hidden Valley
“It also acquired the "Hidden Valley" brand of ranch dressing.” en.wikipedia.org
Other companies that take an invention or product idea
