The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell an idea to Ford

Does not take outside ideas

Ford, its employees, suppliers and contractors do not accept, review or consider ideas they did not ask for, from ad campaigns to product designs. It has bought the commuter shuttle Chariot and the scooter company Spin.

Read off Ford's own pages on

CES, Las Vegas
Where pitches like these are made: CES, Las Vegas · Wiidii, CC BY-SA 4.0

In its own words

“Ford Motor Company, its employees, suppliers, and contractors do not accept, review, or consider any unsolicited ideas, works, materials, proposals, suggestions, artwork, content or the like, including for advertising campaigns, promotions, products, services, technologies, product enhancements, product designs, processes, marketing strategies, product names, content or other creative materials.”

What you agree to by sending something

“If Ford has something in development similar to an idea that might be submitted from outside the Company, this can cause confusion about the origin of the idea.”

What it has bought from outside

  1. 2016

    Chariot (commuter shuttles) from Chariot Transit Inc $65 million

    “On September 9, 2016, Ford CEO Mark Fields announced that the Ford Motor Company would be acquiring Chariot Transit Inc via their subsidiary Ford Smart Mobility for $65 million.…” en.wikipedia.org

  2. 2018

    Spin (e-scooters) from Spin (dockless bike/scooter startup)

    “With the expiration of Seattle's bikeshare pilot program permit, Spin decided not to seek a new permit with the city and ceased its operations there in September 2018.…” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first