The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to sell an idea to Johnson & Johnson

No stated policy

Johnson & Johnson does not say whether it reads outside ideas. Its site notice says it is free to use any idea, invention or know-how sent to it. It has bought Neutrogena and Aveeno.

Read off Johnson & Johnson's own pages on

Johnson & Johnson
Sneeuwvlakte, CC BY-SA 4.0

What you agree to by sending something

“The owners of this site shall be free to use or copy all other information in any such communications, including any ideas, inventions, concepts, techniques or know-how disclosed therein, for any purposes.”

What it has bought from outside

  1. 1994

    Neutrogena from Neutrogena Corporation shareholders $924 million

    “In 1994, Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share.” en.wikipedia.org

  2. 1999

    Aveeno from Aveeno's then-owner

    “The company's skin care business, including the Aveeno brand, was purchased by Johnson & Johnson in 1999.” en.wikipedia.org

Other companies that take an invention or product idea

All of them, open doors first