How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Kraft Heinz
No stated policy
Kraft Heinz does not say whether it wants outside ideas. Its site terms make any idea sent through the site its property, with no duty of confidence or pay. It has bought Primal Kitchen and a majority of Just Spices.
“(1) All concepts, suggestions, ideas, or other recommendations that you communicate to Kraft Heinz through this Site in any format (an “Idea Submission”) becomes and remains our property, even if this agreement is later terminated.”
“We don't have to treat any such Idea Submission as confidential.”
“If we use your Idea Submission -- or anything like them -- we don't have to pay you or anyone else for them.”
What it has bought from outside
2018
Primal Kitchen from Mark Sisson / Primal Nutrition, L.L.C. $200 million
“In 2018, Kraft purchased Primal Nutrition, L.L.C. and the brand for $200 million and was expected to generate $50 million in profits.” en.wikipedia.org
Just Spices (majority stake) from Just Spices
“It also acquired Assan Foods, Hemmer, and a majority stake in the German spice company Just Spices.” en.wikipedia.org
Other companies that take an invention or product idea
