How an outside idea reaches a company, in its own words · checked 2026-10-29
How to sell an idea to Nestlé
Holds open calls
Nestlé UK says it is always pleased to hear ideas for new products or variants. Nestlé also runs Open Innovation Challenges, one for nutrition that supports women’s health. It has bought Gerber and most of Blue Bottle Coffee.
“We are always pleased to hear new ideas for products or product variants.”
“In 2024, we launched an Open Innovation Challenge seeking to identify and bring to market innovative nutrition-based solutions that support women with their physical and mental health.”
What you agree to by sending something
“Often people send us their suggestions for things we may have already tried.”
What it says it looks for
“Our network of global R+D Accelerators provide a unique platform for startups, students and Nestlé intrapreneurs to bring highly differentiated innovations to market at speed.”
What it has bought from outside
2017
Blue Bottle Coffee (68% stake) from Blue Bottle founders and investors up to $500m
“While the deal's financial details were not disclosed, the Financial Times reported "Nestle is understood to be paying up to $500m for the 68 per cent stake in Blue Bottle".” en.wikipedia.org
2007
Gerber Products Company from Gerber $5.5 billion
“In 2007, Gerber was sold to Nestlé for $5.5 billion.” en.wikipedia.org
Other companies that take an invention or product idea
