How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a video game to Activision Blizzard
Does not take outside ideas
Blizzard refuses to accept or look at any submissions or ideas it did not ask for, including expansions, novels and screenplays. Activision bought Infinity Ward, King and Major League Gaming.
“Therefore, Blizzard Entertainment® has adopted the unalterable policy of refusing to accept or look at any unsolicited submissions or ideas.”
“As a result, we will not be able to review or authorize any submissions related to expansions, novels, screenplays, productions or other adaptations.”
What you agree to by sending something
“Often in our industry, an idea being submitted will be identical or similar to one already used by other companies, or already being independently developed by or for a company.”
What it has bought from outside
2003
Infinity Ward (Call of Duty) from founders Grant Collier, Jason West and Vince Zampella US$1.5 million for 30% stake
“Dissatisfied with the current contract they had under EA, Collier, West, and Zampella engaged with Activision to help establish Infinity Ward, which became one of the primary studios within Activision for the competing Call of Duty series.…” en.wikipedia.org
2016
King (Candy Crush Saga) from its shareholders US$ 5.9 billion
“King was acquired by Activision Blizzard in February 2016 for US$ 5.9 billion.” en.wikipedia.org
2016
Major League Gaming from its owners $46 million
“…On December 31, 2015, it was reported that "substantially all" of Major League Gaming's assets would be acquired by Activision Blizzard.…” en.wikipedia.org