How an outside idea reaches a company, in its own words · checked 2026-10-29
How to pitch a video game to Electronic Arts
Does not take outside ideas
Electronic Arts does not accept product ideas, game concepts or music it did not ask for, and returns or deletes any it receives. It bought Maxis, Respawn Entertainment and Codemasters.
“We can’t accept unsolicited product ideas, game concepts, or music, but we do have opportunities at EA for people who are passionate about games.”
“Since we can’t consider them, we can’t even keep them—we have to return or delete all unsolicited submission materials that we receive.”
What it says it looks for
“We seek out brave developers with bold artistic vision.”
What it has bought from outside
1997
Maxis from its owners
“Maxis in Redwood City, California; acquired in July 1997. [ 190 ]” en.wikipedia.org
2017
Respawn Entertainment (Titanfall, Apex Legends) from its founders US$ 151 million in cash and up to US$164 million in equity
“In November 2017, Electronic Arts acquired the company for US$ 151 million in cash and up to US$164 million in equity. [ 21 ] The acquisition was completed on December 1, 2017. [ 22 ]” en.wikipedia.org
2021
Codemasters from its shareholders $1.2 billion
“"Codemasters Group Holdings plc" was the holding company of Codemasters, which was publicly traded and owned Codemasters until being purchased by EA in 2021 for $1.2 billion.” en.wikipedia.org
2021
Glu Mobile from its shareholders $2.4 billion
“As of April 2021, [ update ] Electronic Arts' largest acquisition is the purchase of Glu Mobile, for $2.4 billion.” en.wikipedia.org
