The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a video game to PlayStation

Has a submission portal

PlayStation invites game developers and publishers to register at partners.playstation.net. Once a partner’s game concept is accepted, it may request a free development kit. It bought Insomniac Games, Bungie and Media Molecule.

The door: partners.playstation.net

Read off PlayStation's own pages on

Sony Interactive (PlayStation)
InclusiveGameLab, CC BY-SA 4.0

In its own words

“Once you are registered as a partner and your game concept has been accepted, you may request one complimentary development kit and one complimentary test kit, which will both need to be returned to SIE within 2 years (or earlier, at SIE’s request).”

“We want to welcome new voices, new ideas and new experiences from the game development and publishing industry, so sign up as a PlayStation partner today https://partners.playstation.net/.”

What it has bought from outside

  1. 2010

    Media Molecule (LittleBigPlanet) from its founders

    “On March 2, 2010, video game developer Media Molecule, developers of the PlayStation 3 game LittleBigPlanet, was acquired by SCEI as part of Worldwide Studios.…” en.wikipedia.org

  2. 2019

    Insomniac Games (Spider-Man) from its owners $229 million

    “This would make Insomniac the 14th internal studio with Sony's SIE Worldwide Studios division.…” en.wikipedia.org

  3. 2022

    Bungie (Destiny) from its owners $3.6 billion

    “Sony Interactive Entertainment completed its acquisition of Bungie in July 2022, valued at $3.6 billion, with Bungie remaining a multi-platform studio and publisher.…” en.wikipedia.org

  4. 2022

    Haven Studios from founder Jade Raymond

    “Sony Interactive Entertainment acquired Jade Raymond 's Haven Studios in March 2022 and incorporating it as part of PlayStation Studios, making the studio Sony's first development team in Canada. [ 115 ]” en.wikipedia.org

Other companies that take a video game

All of them, open doors first