The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a video game to Microsoft Xbox

Has a submission portal

Xbox publishes independent developers’ games through ID@Xbox, with support and resources to launch them. It bought Mojang, ZeniMax Media and Activision Blizzard.

The door: developer.microsoft.com

Read off Microsoft Xbox's own pages on

Microsoft Xbox
Newfiebluejay, CC BY 4.0

In its own words

“Turn your game into a published title on XBOX through ID@XBOX, with support, resources, and opportunities designed to help you launch and grow.”

Microsoft Xbox, xbox.com · read 2026-10-29

“Reach players worldwide with world-class developer tools, a sustainable marketplace, and tailored publishing programs for console and PC.”

Microsoft Xbox, xbox.com · read 2026-10-29

What it has bought from outside

  1. 2014

    Mojang (Minecraft) from Markus Persson, Jakob Porsér and Carl Manneh $2.5 billion

    “Microsoft announced its agreement to purchase Mojang for $2.5 billion on 15 September 2014.…” en.wikipedia.org

  2. 2020

    ZeniMax Media (Bethesda) from its owners $7.5 billion

    “In September 2020, Microsoft announced it had entered into an agreement to acquire ZeniMax and its subsidiaries for $7.5 billion.…” en.wikipedia.org

  3. 2022

    Activision Blizzard from its shareholders $68.7 billion

    “On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion in an all-cash deal, or approximately $95 per share.” en.wikipedia.org

Other companies that take a video game

All of them, open doors first