The Pitch

How an outside idea reaches a company, in its own words · checked 2026-10-29

How to pitch a video game to Nintendo

Has a submission portal

Nintendo does not accept game or product ideas it did not ask for. Developers, individuals included, register at developer.nintendo.com and self-publish finished games on the eShop. It bought Retro Studios and Monolith Soft.

The door: developer.nintendo.com

Read off Nintendo's own pages on

Nintendo
Tyuvc, CC BY-SA 3.0

In its own words

“While we receive tons of fantastic suggestions each month from our fans, due to the volume of requests we receive and the resources it would take to process them, we do not accept unsolicited game or product ideas.”

“You can register even if you are an individual and do not represent a company.”

“Once your game is complete, you can self-publish it on the Nintendo eShop with the price and release date entirely up to you.”

What it has bought from outside

  1. 2002

    Retro Studios (Metroid Prime) from Spangenberg $1 million worth of Retro Studios stock

    “On May 2, 2002, Nintendo secured $1 million worth of Retro Studios stock from Spangenberg, and reclassified the company as a first party developer and division of Nintendo. [ 11 ] Steve Barcia, the founder of Simtex, replaced Spangenberg as president of the company. [ 2 ]” en.wikipedia.org

  2. 2007

    Monolith Soft (Xenoblade) from Namco Bandai

    “Originally founded in 1999 by Square alumnus Tetsuya Takahashi as a studio under Namco (later Namco Bandai Games), it was bought out by Nintendo in 2007.” en.wikipedia.org

  3. 2021

    Next Level Games from its owner-directors

    “In January 2021, Nintendo announced that it had purchased Next Level Games after "A number of owner-directors recently determined that the time is right for them to sell their shares, and NLG therefore began exploring potential sale transactions".…” en.wikipedia.org

Other companies that take a video game

All of them, open doors first